He doesn't want his supporters to attend the meeting because he doesn't want to be associated with signs like:
"Process Over People"
"Stop Counting the Votes"
"Punish Michigan"
"Florida Should Never Vote Again"
"Honor Rule 20.C.1.a"
Obama's position on this matter is a total embarrassment both for him and the party. It's pretty obvious why he doesn't want publicity associated with his stealth stance against millions of voters and two major states.
If I were attending the rally, I'd just bring a sign with Michigan and Florida colored in red.